We are looking to hire a Digital Community Manager to work with our mobile application's panelist community. This person will be responsible for working with Global Product as well as the Global Supply/Engagement Team's Leadership and Marketing to create, publish and optimize content, and identify insights through measurement. We are looking for a go getter who is creative, has experience in consumer research, has worked with referral programs/customer retention campaigns and is a good multi-tasker. Experience with in-app analytic platforms such as MixPanel , Localytics or Appboy preferred but not required. Familiarity with affiliate marketing and co-marketing is ideal. This person will work own strategy to foster and grow a global community of consumers who want to get paid for living their life by sharing their data, time and opinions.
*Work with Supply & Engagement team for the retention of Panelists to keep them engaged through various campaign programs and via offering them rewards.
*Monitor and measure campaigns to gauge impact and create recommendations based on insight.
*Collaborate with fellow Supply/Engagement team members to derive creative solutions resulting in better Panelist relationships.
*Work with Global Product and Supply/Engagement to define Panelist Management protocols
*Work with Global Product and Supply teams to create the content strategy and calendar for 2017.
*Work with Marketing and Global Supply's Creative team to create and distribute the 2017 content campaigns across a range of social media channels and via our in app marketing platform
*Maintain daily activity across social media channels - including monitoring and managing user generated (Panelist) comments within protocol
*Manage Panel pages on social media (Facebook, Twitter and Instagram) and make sure that issues are taken care as soon as possible.
*Manage BBB complaints and make sure that the issues are taken care immediately
*Reply to all Panelist questions/complaints within pre-identified time periods
*Track performance based on objectives for all panel KPI's daily and identify issues
*Escalate and resolve any issues related to Panel that need immediate attention. May include submitting tickets for resolution to Technical team and Product team.
*Managing Scripting and/or Translators for different languages in international panel markets.
*Create monthly performance reports based on ongoing KPI's and related recommendations
*Stay abreast of developments in consumer research panel as well as social/digital media industries
*2 year communications experience (written and verbal)
*Comprehensive understanding of social media platforms
*Comfort learning new systems and technology
*Comfort leading self-education via technology or platform user groups online
*Ability to think critically and to provide strategic insight and analysis to solve problems
*Ability to multi-task and thrive in a collaborative environment