Digital Marketing & SaaS Growth Manager

Our client is an established software company with significant experience delivering cloud-based SaaS solutions, on-premise software, and professional services across international markets. They are expanding their digital marketing capabilities to drive volume growth in transactional products while supporting consultative sales for enterprise solutions.

They are currently looking to recruit a Digital Marketing & SaaS Growth Manager to be based in Madrid and lead the transformation of their customer acquisition and lifecycle management capabilities, reporting directly to the MD in Spain. English is essential for this role. Spanish is a plus but not mandatory.

You'll build and scale the digital marketing engine and customer success function from the ground up, driving measurable growth across the diverse product portfolio. This is a performance-driven role with clear metrics and accountability for business outcomes.

RESPONSIBILITIES

Product Marketing & Go-To-Market (GTM)

• Define and own the positioning, messaging, and go-to-market strategy for each product in the portfolio, ensuring alignment with specific customer segments rather than a generic approach, in close collaboration with Product Management.
• Translate product capabilities into commercial value propositions that sales and CS can actually use.
• Own competitive intelligence and market positioning on an ongoing basis.

Demand Generation

• Build and manage a multi-channel demand generation strategy, paid, SEO, email, content, and events, that consistently delivers qualified pipeline.
• Implement and optimise marketing automation and CRM integration to support lead scoring, nurturing, and conversion.
• Own campaign performance, not just activity, but results: MQLs, CPL, pipeline contribution.

Customer Success

• Take commercial ownership of the Customer Success function, retention, onboarding, adoption, and expansion across the client base.
• Build the frameworks and processes for a CS function that scales, health scoring, renewal management, proactive engagement.
• This function will evolve into a unified Sales & Customer Success team as the business grows.

Performance & Reporting

• Own the marketing and CS KPI framework, define the metrics, build the dashboards, report to the MD with clarity and honesty.
• Make decisions based on data, not instinct alone. Optimise continuously. Own and deliver against aggressive targets for marketing and customer success KPIs
• Lead and coordinate a fully outsourced execution model, managing external agencies for creative, web, paid media, SEO, and content production. You set the brief; agencies deliver.

PROFILE REQUIRED

Experience

• 2–5 years of experience in B2B marketing, with at least 1 year in a leadership or ownership role, in-house, not agency.
• Demonstrated track record of building demand generation engines with measurable results, pipeline, CAC, conversion rates. Not just managing campaigns.
• Experience owning GTM strategy for a SaaS product, not just executing it.
• Comfortable working in a lean environment where you build before you delegate.
• Excellent level of English

Skills & Mindset

• Commercially oriented, you think in CAC, LTV, ARR, churn, and pipeline, not impressions and clicks.
• Hands-on with marketing automation and CRM platforms.
• Able to brief, manage, and hold accountable external agencies without micromanaging.
• Data-driven decision maker who can also write a compelling brief or a sharp value proposition.

Salary: 40 – 45K€ basic + bonus (approx. 5K€).

Please send your CV to m.collins@eurolondon.com

Please note that only shortlisted candidates will be contacted.